By Kayla Schneider
Marketing Coordinator, Lessiter Media
kschneider@lessitermedia.com
In today’s digital world, blogging is a powerful tool for businesses of all sizes to build their online presence, trust, and customer engagement. Whether you run a local shop or an e-commerce business, a blog should be part of your marketing strategy. Here’s why:
- Boosts SEO and Organic Traffic
Regular blog posts improve your website’s SEO by targeting fresh, relevant keywords, including long-tail ones. They also create opportunities for internal linking, which enhances site structure and visibility on search engines. - Establishes Thought Leadership
Blogging helps position your business as an industry authority. By sharing expertise, answering common questions, and providing valuable insights, you build trust and credibility with your audience. - Drives Audience Engagement
Blogs create an interactive space for customer engagement. Through comments, social sharing, and CTAs (calls to action), you can connect with readers, gather feedback, and drive actions like sign-ups or purchases. - Cost-Effective Marketing
Blogging is an affordable marketing tool compared to traditional ads. Once published, blog posts can continue to attract traffic and generate long-term leads with minimal ongoing costs. - Improves Customer Relationships
A blog keeps customers informed and connected. It offers a consistent communication channel where you can share valuable content, build rapport, and humanize your brand.
Interested in starting your own blog? Take a look at my infographic below on the steps to get started!
