By Luke Weigel
Marketing Manager, Lessiter Media
lweigel@lessitermedia.com
414-326-0437
Mistakes are usually something to avoid — especially in advertising and marketing, where perfection feels like the only option. Misspelled words, broken links, pricing errors … we’ve almost certainly all had our day ruined by falling victim to something like this in our careers. Plain and simple, it’s a crummy feeling. But what if an error could actually work for you? Welcome to the world of “typo marketing.”
Typo marketing is a marketing tactic where intentional spelling errors, grammatical mistakes and deliberate goofs are used to grab attention. And you might be thinking, “That can’t actually be a thing, can it?” Well a quick google search of “typo marketing” would tell you otherwise, complete with plenty of examples, strategies, case studies and more to support how a strategic error can give your brand a lift.
Here’s a couple examples:
- Coors Light “Case of the Mondays” Super Bowl Campaign
- Snickers “You’re Not You When You’re Hungry” Campaign
Now, I wouldn’t recommend getting in the habit of making mistakes, intentional or otherwise, but if your brand needs a boost, maybe there is a creative way to engage with your audience with a strategically misplaced keystroke.
Still not convinced? Check out this infographic for a couple more reasons why errors can help you stand out.
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