By Olivia Cox
Content Marketing Specialist, Lessiter Media
ocox@lessitermedia.com
262-782-2443
To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening.
Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for any customer feedback and general mentions of your brand, or discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on these opportunities.” Social media listening goes beyond the narrow scope of just social monitoring. Rather than solely focusing on individual campaigns or posts, it broadens to encompass a wider perspective.
Social listening can help you discern what your audience wants and needs from your business. Analyzing online conversations can help you gauge public sentiment, understand your customers’ experiences, and identify opportunities for improvement. Through engaging with your customers, you can also better recognize current issues and prevent potential crises.
The insights you gain from social listening can be a valuable asset in creating marketing content that your followers will engage with. Below I have created an infographic to give you an idea of how to implement social listening into your social media strategy.
