By Connor Campbell
Digital Content Editor, Lessiter Media
ccampbell@lessitermedia.com
262-777-2404
When you go on vacation, do you pack everything you might need before leaving, or do you make multiple stops along the way or during vacation to get what you forgot? Most of us would choose the first option. Why waste time playing catch-up when you could plan ahead? The same is true in marketing and sales.
According to Qwilr.com, “proactive selling is all about taking the initiative. Instead of just responding to customer needs as they come up, it's about anticipating those needs and acting before they become urgent.” Proactive approaches help manage consistent demands effectively.
Reactive selling allows businesses to be agile and responsive to immediate customer needs and feedback. This approach ensures concerns are addressed promptly, enhancing customer satisfaction and loyalty.
Find your balance between proactive and reactive selling with this infographic detailing the benefits of both to help your business succeed.
Source: Qwilr.com
