By Emily Fox, efox@lessitermedia.com
Digital Content Specialist, Lessiter Media
2020 was certainly a year of firsts; most notably the COVID-19 global pandemic that not only changed the way we as individuals move through the world, but also the way companies big and small do business. If 2020 had you thinking on your feet of ways to keep your company relevant and profitable amidst massive and unexpected change, you can expect 2021 to continue that trend.
As we enter the vaccine phase of the outbreak, our marketing strategies will shift from the changes we made due to stay-at-home orders, to a second phase of the “new normal”. Even as we return to comfortable, familiar territory however, the world as we once knew it has changed.
As we move to a post-Covid landscape, our sales efforts will require some fine-tuning. Here are some tips to help you and your business rise to the challenge.
