By Hannah Kujawa
Digital Media Intern, Lessiter Media
hkujawa@lessitermedia.com
262-777-2446
The most successful businesses don’t just offer great products – they guide customers toward the best purchasing decisions.
One way to do this is through the Decoy Effect, a strategic pricing method that enhances perceived value and boosts sales.
When customers are presented with two product options, they may struggle to decide. By introducing a strategically positioned third option, businesses can steer customers toward a choice that delivers both value to them and profit to your business.
Check out the infographic below to see examples of the Decoy Effect and tips for how to use it in your sales strategy!
| Sources: The Decision Lab, Alessandro Soldati |
