By Olivia Cox
Content Marketing Specialist, Lessiter Media
ocox@lessitermedia.com
262-782-2443
Listening to your audience is one of the most effective ways to grow and improve. Consumer Feedback offers a direct line to how people actually experience what you offer, whether it’s content, services, or interactions with your brand. Instead of guessing what your audience wants or needs, feedback helps you make informed decisions based on real data.
There are plenty of areas where you can seek input, depending on your goals. At Lessiter Media, we recently surveyed some of our audience about their experience with a new AI text-to-speech audio player for our web articles on americanfarriers.com. We also routinely ask our webinar attendees a set of post-webinar questions to gauge their experience and invite suggestions for future topics. This type of feedback can help us better meet our audiences’ needs and improve their overall experience.
Gathering feedback isn’t just helpful for refining products. It can guide improvements in areas like customer service, branding, features, and content strategy. In the infographic below, we explore key areas you may have overlooked for collecting feedback and how you can use it to help gain greater clarity and confidence.
