By Monica Brusnahan
Digital Media Intern, Lessiter Media
mbrusnahan@lessitermedia.com
262-777-2410
In the digital world, playing it safe doesn’t cut it. Bold, attention-grabbing content is what stops the scroll, sparks engagement and drives results. But what does “bold” really mean? Being bold isn’t just about being loud — it’s about breaking the mold and making an impact:
- Unconventional Messaging: Say what others won’t. Challenge industry norms or tackle overlooked topics. Example: A campaign that highlights real customer struggles instead of polished success stories.
- Creative Risks: Test a daring visual style, an unexpected format, or an out-of-the-box tone. Example: A viral ad that flips traditional storytelling, like a surprising twist or humor that disarms.
- Purposeful Authority: Speak with confidence and expertise. Position your brand as the go-to voice in your space. Example: Thought leadership articles that provoke discussion and show you’re ahead of the curve.
Why does it matter? Bold content isn’t just noticed — it’s remembered. Stats don’t lie: content that dares to be bold can boost engagement by 94%. So, don’t just join the conversation. Lead it. Go bold or go home!
Take a look at the infographic below for tips on how to stand out and succeed.
