By Michelle Drewek, mdrewek@lessitermedia.com
Digital Media Manager, Lessiter Media
Humans are visual learners by nature. In fact, the human brain processes images 60,000 times faster than text, and 90% of information transmitted to the brain is visual (Thermopylae Sciences + Technology). Statistically speaking, we are impatient when it comes to reading text and also have lower retention with information we hear vs. information we see.
As a marketer, seeing this type of engagement begs the question of what type of visual marketing tactic would render a high ROI. While a lot is dependent on the type of message and information you are disseminating, a strong case can be made for the infographic.
Infographics take your information and boil it down to easy-to-digest visualizations, which in turn leave a longer lasting impact with your target audience. Pair that with targeted remarketing and re-engagement tactics, and you are well on your way to converting prospects into contacts and, ultimately, buyers.
To help you create effective infographics, we have our own infographic below of key elements to make your visualization impactful. For more examples of infographics in action, check out our Marketing Minute archive!
