By Jack Schubert
Marketing Associate, Lessiter Media
jschubert@lessitermedia.com
262-777-2448
The last few years of technology have been ground breaking in every aspect. I've been blown away by the rapid growth and adoption of AI in the world of business and marketing, especially when it comes to video content creation and editing. Just a few years ago, in 2020, AI video marketing tools were still in their infancy, with limited capabilities for generating synthetic videos or automating video creation and editing processes. But oh, how things have changed.
In 2021, the AI video marketing landscape began to expand, with platforms like Synthesia and D-ID gaining major traction for their AI-powered synthetic video generation and product marketing capabilities. These tools allowed businesses to create highly realistic and engaging video content without the need for expensive equipment or production teams.
By 2022, AI video creation and editing tools became even more accessible and user-friendly, enabling businesses and content creators to easily generate short-form videos for social media platforms using just text prompts or scripts. This opened up a whole new world of possibilities for creating engaging, bite-sized content that could reach audiences on platforms like Instagram, TikTok, and YouTube Shorts.
And then, in 2023, the integration of advanced language models and multimodal AI capabilities led to a surge in the adoption of AI video marketing tools. These tools could understand and generate videos based on natural language inputs, making the video creation process even more streamlined and intuitive.
Now, in 2024, AI video marketing tools have become a mainstream solution for businesses and content creators alike. It would be strange if a company looking to grow their online presence was not using social media to do so. These tools offer real-time video generation, personalized video experiences, and seamless integration with various platforms and workflows. It's like having an entire video production team at your fingertips, ready to bring your creative visions to life with just a few clicks.
