By Luke Weigel
Marketing Manager, Lessiter Media
lweigel@lessitermedia.com
414-326-0437
A few weeks ago I shared some tips for developing a scoring system that delivers qualified leads. As marketers, lead generation should always be top of mind. But today I'm going in a slightly different direction and talking a little bit about the sales process once a lead is in hand.
"But Luke, isn't that the sales team's job?" Yes, the sales team absolutely should be expected to take the lead and play the most significant role in converting a lead into a paying customer. But phrases like "you have to walk before you can run" or "it's a marathon not a sprint" exist for a reason. And the sales process is no different.
Converting a lead into a sale can oftentimes be a slow burn — and that's where we as marketers can help. With the plethora of tools we have at our fingertips, helping to create efficiencies and nurture your potential customers could be argued is as important, if not more, than identifying the lead in the first place.
I've put together a few tips that your marketing team can use to help put your sales team in a position to do what they do best — sell!
Want to learn more about generating and nurturing leads? Let me know and I'd be happy to share more about Lessiter Media's TASER® Lead Generation Programs that can help fill your marketing and sales funnels with the types of qualified leads you are looking for.
|
