By Ashley Miller
Digital Marketing Coordinator, Lessiter Media
amiller@lessitermedia.com
262-777-2422
Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer."
Every piece of written content, whether it's a print advertisement, website copy or a social media post, is a direct opportunity for your business to connect with your audience. If done correctly, copywriting has the ability to captivate audiences, drive desired actions, establish your brand’s identity and even optimize your website for higher search engine ranking.
However, it's easy to fall into common copywriting mistakes that can undermine the effectiveness of your message. In this infographic, we'll explore 5 copywriting mistakes to steer clear from.
Want to learn more about how you can improve your copywriting skills? Check out these other Marketing Minutes:
— 6 Ways To Write More Compelling Marketing Copy
— Copywriting For Emotional Investment In Your Brand
— 5 AI Copywriting Strategies For Marketers
Sources: Doan Copywriting, LinkedIn Blog
