By Joanne Volkert
Brand Manager, Lessiter Media
jvolkert@lessitermedia.com
262-777-2442
Now that the dust has settled after the Black Friday and Cyber Monday sales, its very fresh in your mind how customers or even you respond when there is a deadline or sense of urgency placed on a good deal you can’t pass up.
When done thoughtfully, urgency encourages faster decision-making and boosts conversions by creating a "now or never" mindset for your audience.
Whether it's through limited time offers, exclusive deals, or emphasizing scarcity, urgency motivates action and keeps your brand top of mind. It's a small tweak with significant results!
Below you’ll find four simple and effective ways to build a sense of urgency in your next promotion.
Let me know if you'd like to brainstorm ways to incorporate any of these into your upcoming campaigns.
