By Ashley Miller
Digital Marketing Coordinator, Lessiter Media
amiller@lessitermedia.com
262-777-2422
If you’re not paying attention to how customers interact with your brand like the pages they visit, the content they engage with or when they’re most active, you’re missing a huge opportunity to market to them effectively. Understanding your consumers behaviors gives you insight into their interests and how close they are to converting. But knowing is only half the battle, the other half is taking action and guiding them towards making a decision.
Behavioral email segmentation helps you send emails that actually feel relevant to your audience by using real-time actions to guide your messaging, ensuring your message reaches the right people at the right time.
Not only will your marketing become more purposeful and effective, it will also boost subscriber retention, improve list health, increase conversion rates and help you predict future consumer behavior.
In this infographic, I've highlighted four strategies for segmenting your audience using behavioral data.
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