By Michelle Drewek
Digital Media Manager, Lessiter Media
Mdrewek@lessitermedia.com
262-777-2435
When QR codes were invented in 1994, the adoption was gradual as people tried to understand the practicality of use outside of parts & inventory tracking. 30 years later, it's safe to say that not only have they proven to be widely adaptable, but also highly effective in a number of ways.
We've covered QR codes several times over the years since we launched the Marketing Minute weekly newsletter over 6 years ago, from their versatility to their pandemic application to their increased adoption in the modern landscape. Today, we're here to drive home their importance in your 2025 marketing plans.
QR codes continue to be a versatile and effective marketing tool for businesses. These small, square codes have come a long way since their inception and have evolved to meet the needs of a tech-savvy, mobile-first audience. Below are 7 reasons why QR codes remain relevant and powerful in the marketing landscape.
