By Joanne Volkert, jvolkert@lessitermedia.com
Marketing Manager, Lessiter Media
An easy and effective way to advertise your business is by branding your company or personal (if that makes sense for you) vehicle. Between custom rear window graphics, car magnets, and full or partial car wraps, it’s a simple one-time investment to put your logo and contact information on your car and turn it into a mobile billboard.
According to Outdoor Advertising Association of America, car brandings:
- Get a high number of daily impressions. For a wrap, the average number of daily impressions falls between 30,000 and 40,000. If you wrap multiple vehicles, you automatically increase this figure.
- Have a high target ratio. Reaching your targeted demographic with an appealing ad is possible. Since about 95 percent of American consumers take in mobile marketing messages – as drivers, passengers, or passersby – you have an excellent chance of reaching your target demographic with them.
- Are comparatively low in costs. Industry insiders gauge the expense of an ad campaign by the cost per 1,000 impressions. Vehicle graphic advertisements is considered a low-cost medium, which hints at its superior effectiveness. In fact, insiders believe the average cost per impression to be about 15 cents for a wrap.
With endless customizable opportunities, branding your vehicles can be an easy, cost-effective add to your marketing budget that can help increase local exposure and brand awareness. Below I put together three design tips to help guide you through your consideration.
