By Alison Green, agreen@lessitermedia.com
Email Specialist, Lessiter Media
There are two main challenges to overcome with email marketing:
CHALLENGE 1: Get users to open the email
CHALLENGE 2: Get users to read and engage with the email
The first challenge starts before users even see your email content. According to recent mertrics compiled by Adoric, the average email open rate is only 20.81%. That means that you're losing the majority of your audience's attention by not making it to their inbox or enticing them with your subject line and preheader text. Thankfully our average email performance metrics exceed the industry averages, but the challenge doesn't stop there. Once you have their attention by partnering with a trusted email sender, your email content has to step up to keep it since research shows only 59.7% of emails get read.
To help you recognize the most impactful areas of focus, we’ve compiled 10 recent statistics to guide your email marketing in the infographic below. Dive deeper with these additional resources to learn how to avoid the spam folder, focus on your subject line, improve engagement with video and make sure your design is at least mobile friendly:
Too much information? Our team knows what works best for our audiences and would be happy to work with you to create an eBlast that’ll deliver results.
Source: Adoric, WordStream
