Category Archives: Marketing Minute

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media We live in the Digital Age. As a result, digital strategies have been pushed to the forefront in modern marketing. Those that cling to a “print first” mentality are often told they need to break this “outdated” mindset. Those who focus on “digital first” are told they’re…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As a direct marketer, you know how costly postage can be. More often than not, postage is the most expensive part of a direct mail campaign. Well, surprise surprise, when you help reduce the amount of time the United States Postal Service (USPS) needs to sort and deliver…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Did you know that when website visitors are presented with both a video and text, 60% of visitors will watch the video first? While it may come as no surprise that video is a dominant part of the digital age, what may make you raise your brows is…

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media It's easy to get swept away in the current of digital marketing. With all the shiny buttons and blinking lights, it's hard not to get pulled into the "next big thing" — and that's not necessarily a bad thing, but is it what's best for business? Too often,…