Category Archives: Marketing Minute

By Patrick Sharpe, psharpe@lessitermedia.com V.P. of Audience Development, Lessiter Media I presume some of you question from time to time the efforts and resources you put behind your traditional marketing programs. We get it, because we’re marketers too, and sometimes that can be a tempting thought to have. That is, until you read an article like…

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media Ever wonder what entices people to put down their screens and flip through a hardcover book or glossy magazine? Consumer behavior studies have shown the importance of sensory-based marketing tactics, but little attention has been given to the first sense we experience as humans – the sense of…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media It’s easy to assume that all social media channels operate similarly. With a large market of users, someone is bound to see and engage with your content, right? It’s true, you may get a lot of eyes on your message, but you are risking time and money…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media If you've promoted your business or products on social media then you've likely experienced some level of confusion and annoyance while navigating the many different image guidelines out there today. For Facebook alone, you'll find photo guidelines that vary widely depending on the use of the photo, device…