Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media As a direct marketer, you know how costly postage can be. More often than not, postage is the most expensive part of a direct mail campaign. Well, surprise surprise, when you help reduce the amount of time the United States Postal Service (USPS) needs to sort and deliver…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Did you know that when website visitors are presented with both a video and text, 60% of visitors will watch the video first? While it may come as no surprise that video is a dominant part of the digital age, what may make you raise your brows is…

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media It's easy to get swept away in the current of digital marketing. With all the shiny buttons and blinking lights, it's hard not to get pulled into the "next big thing" — and that's not necessarily a bad thing, but is it what's best for business? Too often,…

By Tory Terrill Marketing Associate, Lessiter Media Consumer behavior has changed more in the last 10 years than in the past 100. Consumers today are much more informed and deliberate about their purchasing decisions. As a result, the stakes are higher for your marketing and sales teams to find new, innovative ways to capture sales…