Category Archives: Marketing Minute

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Some of the most iconic things of the 1980s includes big hair, boom boxes, neon everything, Nintendo and the Rubik’s cube. Some might add the fax machine. Before email marketing took off in the late ’90s, marketers depended on direct mail, phone and fax campaigns to deliver their…

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media When thinking about A/B testing, email subject lines undoubtedly come to mind – and for good reason. They are simple to setup and execute, and the data is easy to analyze. And while subject line testing combinations are virtually endless, there comes a time when every marketer feels…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media If you have been on the Internet at all in recent months, chances are you have encountered 2018’s most popular 4 letters in the alphabet — GDPR. We are 1 week away from the May 25 effective start date of the latest data and privacy protection regulation. The…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media For every campaign you launch, it is vital to know how your efforts are being received by your audience. Google Analytics may seem daunting to navigate through, but once you understand the basic concepts it will become an essential tool for reviewing your marketing efforts. Watching the…