Category Archives: Marketing Minute

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media According to eMarketer, during this upcoming holiday shopping season, we can expect to see more than $1 trillion in retail spending in the US alone — That's up about 5% from the 2018 holiday season. To fully capitalize on shoppers' holiday spirit and earn as much of the pot…

By Jeff Lazewski, jlazewski@lessitermedia.com Digital Manager of Creative and Design Services, Lessiter Media Product photography is an essential component of every marketing program, and as such can reflect poorly on the product (as well as the company) if it isn't properly executed. In the end, haphazard photography has the potential to make or break a sale. While the quality of…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Traditionally we were taught to think of search as algorithms fueled by keywords and keyword phrases. While they are still relevant, search engines have become smarter in how they determine content rankings. Gone are the days of keyword stuffing content to boost rankings. Content creators need to shift their…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media When I recently heard the first iPhone was released just 12 years ago, my initial thought was "that's it?" The smartphone has become such an integral part of our lives that it's hard to believe not so long ago many of us were still rockin' a flip phone. (And if…