Category Archives: Marketing Minute

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media As a media professional, I am constantly evaluating consumer advertising I see. I would like to think that I’m not vulnerable to the targeted marketing tactics, but when a brand tailors their message to my specific needs or interests, I can’t resist! This is the effect you…

By Emily Monday, emonday@lessitermedia.com Marketing Associate, Lessiter Media Picture this. You spend hours drafting the perfect email to send to your customers to announce your newest product. You hit send and wait for the responses and orders to come pouring in…but nothing happens. Chances are, a number of the customers on your email list never received…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media Before releasing your content into the wild — whether it’s a digital or print piece — it needs to be put through a thorough editing process. While this seems like common sense, we know errors happen often. In a traditional news setting, a formal editing process comes…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Let’s pretend you're in the market for a new bed pillow. You start researching top rated pillows and visit their web sites to read testimonials and better understand what makes their product so great. But now you find that wherever you go online the same “world’s best pillow”…