Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Brand awareness is central to long-term business growth. Without it you will struggle to engage with your target audience, fail to acquire leads and ultimately not contribute to your bottom line. When looking at your overall marketing strategy, improving upon your brand's exposure across a variety of channels…

By Luke Weigel, lweigel@lessitermedia Marketing Manager, Lessiter Media “Set it and forget it” might be OK for rotisserie cookers, but when it comes to your website that strategy should be avoided at all costs. Your website serves as a 24/7 advertisement for your company and is one of the best and most cost-effective ways to market…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Time is finite, so finding ways to maximize what we can accomplish within that framework is of the utmost importance. Although still in beta mode, Google Data Studio has proven to be an asset to our data-collecting processes. It takes the analytics from Google’s reporting products —…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media In today’s technologically-fixated world where people are constantly connected to one device or another, some marketers would have you believe that digital marketing is the only way to go. But a reality check on the science of marketing perception and consumer behavior proves time and again that print…