Category Archives: Marketing Minute

4 Strategies for Referral Marketing

4 Strategies for Referral Marketing
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 You're scrolling through social media and see an ad for a new restaurant in town. You glance at it, maybe give it a passing thought, and then move on. A few weeks later your best friend is raving about that same restaurant, sharing a photo…
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What Marketers Need to Know About Cash Flow vs. Profit

What Marketers Need to Know About Cash Flow vs. Profit
By Michael StortsV.P. of Finance & Administration, Lessiter Mediamstorts@lessitermedia.com262-777-2433 In the realm of business, understanding the distinction between cash flow and profit is crucial for the sustainability and growth of a company. While both are vital, they represent different aspects of a company's financial health. This week's Marketing Minute delves into the definitions, differences, and…
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Choosing Wisely: TikTok vs. Reels Comparison

Choosing Wisely: TikTok vs. Reels Comparison
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In our effort to continually innovate and connect with our audiences in meaningful ways, our team at Lessiter Media recently delved into the realm of short-form video content.  In a previous installment of our Marketing Minute series, we covered the myriad benefits  of incorporating short-form video into your…
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Pricing Psychology 101

Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
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