Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Fake news. Click bait. Data misuse. Congressional hearings. All these things and more led to policy changes at Facebook in early 2018 with hopes of getting back to their original mission of connecting friends and family with each other and the things they love. It's a noble effort…

By Joe Kuenzle, jkuenzle@lessitermedia.com Audio Visual Specialist, Lessiter Media Video has increasingly become an important channel for content consumption for many Americans. As mentioned in the Sept. 7 issue of the Lessiter Marketing Minute, when website visitors are presented with both a video and text, 60% of visitors will watch the video first. With this in…

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media If you’re a marketer responsible for your company website, then growing, engaging and measuring your site visitors is constantly on your mind. You’re not a web developer, but you are aware that tools exist to help with analytics and audience building. Maybe you’ve found a nifty analytics tool…

By Patrick Sharpe, psharpe@lessitermedia.com V.P. of Audience Development, Lessiter Media I presume some of you question from time to time the efforts and resources you put behind your traditional marketing programs. We get it, because we’re marketers too, and sometimes that can be a tempting thought to have. That is, until you read an article like…