Category Archives: Marketing Minute

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media As a member of the digital media team here at Lessiter Media, knowing how to track the success of various campaigns is a part of the job. My team tracks markers like impressions, engagement, click-thru rates, page views and downloads to determine if advertising efforts for a…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Perhaps you’re done or in the final stages of getting your 2019 marketing budget approved. How are your expenses looking for digital marketing and what’s your forecasted ROI? A huge part of digital marketing success — whether you’re generating leads or capturing sales — is in the landing…

By Patrick Sharpe, psharpe@lessitermedia.com V.P. of Audience Development, Lessiter Media For the few prehistoric marketers still out there, you might remember this steadfast formula for promotional success: This formula, developed by direct response expert Ed Mayer, taught us 40% of the success of our response was tied to the audience. The second 40% stood for having…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media One of the exciting parts about being a marketer is the growth and evolution of technology at our disposal. At times that growth can be painful (or in some cases, really painful). Then there are those moments when a new tool reinvigorates our creative fire or an…