Category Archives: Marketing Minute

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media What’s your New Year’s Resolution? It’s a popular question this time of year. There’s something about opening a new calendar makes us feel like we’re getting a fresh start. And despite the numerous articles to be found on resolution failure rates, we set our hopeful goals or…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Over the last nine months, we’ve published 40 Marketing Minutes covering topics like event marketing, fax campaigns, website optimization, organizing analytics, print advertising, GDPR, ways to save on postage and many different angles of ever-changing social media platforms. And that’s just the tip of the iceberg. You…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Everyone here can relate to project backlog and stalled initiatives. We tend to find our way out of them, but at what cost? If you took a moment to think about the lost time and money that was spent on past due assignments this year alone, the number…

By Laura Vietmeyer, lvietmeyer@lessitermedia.com Digital Content Specialist, Lessiter Media As a member of the digital media team here at Lessiter Media, knowing how to track the success of various campaigns is a part of the job. My team tracks markers like impressions, engagement, click-thru rates, page views and downloads to determine if advertising efforts for a…