Category Archives: Marketing Minute

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Marketing is all about building a customer base and retaining loyalty. Each of our efforts is an attempt to keep current customers engaged, attract new customers and ultimately have both remain lifetime purchasers. Outside of traditional marketing campaigns, we found great success in recognizing our customers through dedicated…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Last November, my colleague Joe Kuenzle shared a Marketing Minute on improving your video production process by using a smartphone. In it, he outlined the advantages of using your smartphone to capture high-quality video, and it got me thinking, "could my smartphone take good enough pictures for print…

By Bree Greenawalt, breeg@lessitermedia.com Sr. Manager Data & Ad Services, Lessiter Media Quick question — what's more important, your audience or the content of your message? The answer is your audience! Without the right list, the best marketing and content in the world will fall on deaf ears. Back in November, Patrick Sharpe shared a Marketing…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media Your company’s brand should be loud and clear throughout all of your marketing efforts, be it print, digital or otherwise. If you don’t keep your brand consistent, you make it difficult for your audience members to latch onto you as loyal customers, consumers, readers, viewers, etc. In…