Category Archives: Marketing Minute

By Alison Green, agreen@lessitermedia.com Marketing Associate, Lessiter Media In a previous Marketing Minute, Why Your List Is Your Most Valuable Asset, we shared list building and nurturing tips for boosting your promotional success. The bottom line: pay more attention to your list and it will repay you many times over. Abuse or ignore it, and it…

By Brad Hemze, bhemze@lessitermedia.com Technology Director, Lessiter Media Today, there are over 8,000 technology services available to support your marketing activities. With so many choices how does one begin to sort through the “shiny new objects” with their promises of “fame and glory” and blissful “happily ever after” outcomes? Answer: The Marketing Technology Stack Visualization. What…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In a time where digital and social marketing are all the buzz and newly tapped channels for many marketers, print advertising is still a critical component of an effective, comprehensive marketing strategy. A study done 2 short years ago by MarketingSherpa found that 82% of U.S. internet users…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media With half of the Lessiter Media team out of the office this week executing the first two of our trio of winter conferences, the Precision Farming Dealer Summit and National No-Tillage Conference, it seemed like the perfect time to hone in on a topic that many marketers struggle…