Category Archives: Marketing Minute

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media What does it take to piece together the perfect print ad campaign? What are the essential elements you need to include to ensure your print advertising efforts are worthwhile? In our past Marketing Minute, “9 Tips For Designing Effective Print Ads,” Joanne shared our company’s best practices…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Working in the Digital Media department means I'm continually examining how our website is viewed in the eyes of search engines, social media platforms and, most importantly, our website visitors. You often hear about the importance of web design from a search engine optimization (SEO) standpoint, but are…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Politics and sports are two of the most divisive topics in our country, but yesterday — Valentine’s Day — is right there with them. The battle lines have been drawn and you either think it’s the most romantic day of the year, or a manufactured “holiday” courtesy of…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media In our travels attending marketing and B2B events, seasoned marketers continue to describe print advertising as the “air cover” in a marketing plan, the first method to turn to and the one that makes all other tactics more effective. Of course, the “air-cover plan” is carefully prepared and…