Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media According to Ringlead research, getting on the phone with prospects remains a top challenge, with 80% of calls being sent straight to voicemail. And while technology has offered more ways than ever to reach prospects, it’s also muddied the waters. The average American worker receives more than 120 emails…

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media At one time or another, we’ve all felt the weight of the question “why didn’t I think of that?” During these very unique circumstances caused by the Coronavirus, we have been given no choice but to become more creative than ever before. We can respond to this…

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Well, it finally happened. Last week, Wisconsin joined the growing number of states to introduce a "stay-at-home" directive to help curb the spread of the Coronavirus. Which means I'm officially a remote employee. Remote working has become a workplace necessity as millions around the world adjust…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media This is a March none of us will forget anytime soon. Not because of the upsets, buzzer beaters and cindarella stories. But because of the social distancing and self-isolation the COVID-19 pandemic has deemed necessary in many parts of the world. There are a wide wide range…