Category Archives: Marketing Minute

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Pop quiz... To have a truly successful marketing campaign you need: A. Digital B. More Digital C. All Digital D. A Mix of Digital AND Print If you've been following our weekly Marketing Minute emails, you know the correct answer is D. That being said, many companies are…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Despite the prevalence of new and growing forms of online advertising, direct mail campaigns are still an effective way to reach customers. In fact, according to a Direct Marketing Association study, the typical response rate to direct mail campaigns is in the 3% range, a far greater success…

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media When it comes to email marketing, most marketers believe open and click rates are everything. However, format is one of the many important aspects that influence the success of an email campaign. The two primary email format types are HTML (Hypertext Markup Language) and plain text. HTML emails…

By Lewis Horn, lhorn@lessitermedia.com Graphic Designer, Lessiter Media JPG and pixel are pretty common terms in marketing, but do you know what rastor means?  What about vector? Do you know what DPI or PPI stand for and why they're important? As a marketer it can be confusing and sometimes feel like graphic designers are speaking a different language with…