Category Archives: Marketing Minute

By Bree Greenawalt, breeg@lesspub.com Sr. Manager of Data & Events, Lessiter Media As we celebrate our 100th issue of the Marketing Minute this week, we are reminded that milestones are a fantastic opportunity to engage with the people that make it possible. In a world that revolves around data, we aren’t limited to celebrating just…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Twitter has become a question mark for marketers as they determine which social media platforms to utilize and to what extent. Tweets have the shortest lifespan of any social media post, about 18 minutes (Epipheo), and character limits that create copy editing restrictions other platforms don't impose. It's…

By Nick Jensen njensen@lessitermedia.com Audio Visual Manager, Lessiter Media Another trade show season is upon us, and with it comes that tricky task of trying to calculate the true cost of exhibiting. Our team has heard from equipment manufacturers recently about the total costs of exhibiting, and if benchmarks or tools exist that accurately capture the…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers today understand that an advertising campaign which puts a brand's message in front of a target audience with consistent frequency and through a diverse set of marketing channels is the key to building brand recognition and ensuring their product is top of mind when a sales…