Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Without a hammer, the carpenter can’t build. Without an oven, the chef can’t cook. And without the proper tools, a digital marketer like yourself can’t fine tune your marketing efforts and leverage online platforms to the fullest of their capabilities. That's why today I bring you a quick…

By Jade Scaffidi, jscaffidi@lessitermedia.com Digital Media Intern, Lessiter Media The modern digital landscape is always evolving. Platforms come and go, others become ingrained in the social landscape. As such, these platforms become prime resources for marketers to reach their desired audiences. Whether you’re sharing demo videos on YouTube, posting images of your products on Instagram…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media Looking for a new form of content to add to your marketing strategy you may not have considered before? Quizzes aren’t commonly used among marketers and are perhaps one of the most underrated types of content every marketer should be testing. Quizzes are engaging, shareable, entertaining and, when…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Working in our Digital Media department I have the benefit of seeing every campaign that goes in and out of our virtual doors. While observations certainly help in determining where to focus our digital efforts, I wouldn't have a fraction of the insights I do without the backend…