Category Archives: Marketing Minute

By Sid Dwivedee, sdwivedee@lessitermedia.com Digital Media Intern, Lessiter Media The power of search engine advertising boils down to one simple fact — companies advertising on search engines, like Google, only have to pay for ads that reach people who already have a demonstrated interest in the advertiser’s product. Users profess an interest in your product every…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media Have you ever tried learning another language? It's not easy.  But with time and practice you eventually start picking up more words and phrases and have a better understanding of how to apply what you've learned. To many non-millennials, emojis are just that, a foreign language. What started…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As we approach another flip of the calendar, I find myself reflecting on the past year and what was all trending in my world here at work. One of the themes that stands out well above the rest is that of lead generation, a topic that is increasingly…

By Christopher Nielsen, cnielsen@lessitermedia.com Manager of Print and Magazine Production, Lessiter Media Whether it’s the shifting of job responsibilities or increasing workload, it’s important to keep up on the status of your projects. The need to add Project Management to your skillset is essential in today’s work environment. Utilizing a program made specifically for the…