Category Archives: Marketing Minute

By Nick Jensen njensen@lessitermedia.com Audio Visual Manager, Lessiter Media Another trade show season is upon us, and with it comes that tricky task of trying to calculate the true cost of exhibiting. Our team has heard from equipment manufacturers recently about the total costs of exhibiting, and if benchmarks or tools exist that accurately capture the…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Most marketers today understand that an advertising campaign which puts a brand's message in front of a target audience with consistent frequency and through a diverse set of marketing channels is the key to building brand recognition and ensuring their product is top of mind when a sales…

By Jonny Salinas,  jsalinas@lessitermedia.com Sales Associate, Lessiter Media Of the 250 million American email users, many have a couple of different email accounts which they regularly use. A personal email address used to keep up on news and notifications, receive promotions from the stores they shop at, and to stay in touch with friends and family. A professional…

By KC Hubbell, khubbell@lessitermedia.com Marketing Associate, Lessiter Media In an early Marketing Minute installment, Subject Lines That Defy the Delete Button, we touched on the importance of subject lines and gave you a few tips on how to improve yours. However, with subject lines being closely tied to the success of your email marketing — we thought…