Category Archives: Marketing Minute

By Melissa Martincich, mmartincich@lessitermedia.com Marketing Associate, Lessiter Media Do you have low email open rates? If so, that could mean your emails are getting flagged by spam filters. This is a dilemma that all marketers face due to the fact that 1 out of every 5 emails sent gets filtered as spam. According to Return Path’s…

By Joanne Volkert, jvolkert@lessitermedia.comMarketing Manager, Lessiter Media Feeling overwhelmed with your to-do list at work? How often is your answer, “I don’t have enough time,” when you’re questioned for past due projects? Well, you’re not alone. Does this sound familiar… You build your marketing plan/budget in the fall, it gets approved, the new year rolls…

By Mike Lessiter, mlessiter@lessitermedia.com President, Lessiter Media I was at a recent peer group meeting when a roundtable conversation side-barred over to a discussion on print vs. digital marketing. All kinds of opinions flutter about on this topic, including “print is dead,” passionate replies of “No, it’s not!” and debates that reveal more about the marketer…

By KC Hubbell, khubbel@lessitermedia.com Marketing Associate, Lessiter Media According to eMarketer, during this upcoming holiday shopping season, we can expect to see more than $1 trillion in retail spending in the US alone — That's up about 5% from the 2018 holiday season. To fully capitalize on shoppers' holiday spirit and earn as much of the pot…