Category Archives: Marketing Minute

By Rachel Hanrahan, rhanrahan@lessitermedia.com Digital Content Specialist, Lessiter Media There isn't one industry or individual that's untouched by the COVID-19 pandemic. Each of us are having to decide how we will navigate these uncharted waters. Should we continue spending as we had been? Is it smarter to save and stockpile in preparation for harder times to come?…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Do you find yourself tempted to save time and resources by using the same creative for your print and web campaigns? After all, how much does it REALLY matter if you copy and paste? When it comes to design, user experience is at the center of every decision…

Effective internal communication is key to a smooth marketing campaign. Discover tips to keep your team aligned.

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media According to Ringlead research, getting on the phone with prospects remains a top challenge, with 80% of calls being sent straight to voicemail. And while technology has offered more ways than ever to reach prospects, it’s also muddied the waters. The average American worker receives more than 120 emails…