Category Archives: Marketing Minute

By Joseph Kuenzle, jkuenzle@lessitermedia.com Audio Visual Manager, Lessiter Media Video can be a powerful, fun way to convey your marketing message. After the filming, editing and production process is complete, you’re left with a marketing piece that can be used in a number of ways. But how will people be able to see your creation?…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media How often have you asked family or close friends for recommendations? Perhaps it involved a remodel in your home, or a major home appliance kicked the bucket and you needed to replace it quickly, or maybe it’s something as simple as what series you should watch next on…

By Bree Greenawalt, breeg@lesspub.com Sr. Manager of Data & Events, Lessiter Media As we celebrate our 100th issue of the Marketing Minute this week, we are reminded that milestones are a fantastic opportunity to engage with the people that make it possible. In a world that revolves around data, we aren’t limited to celebrating just…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Twitter has become a question mark for marketers as they determine which social media platforms to utilize and to what extent. Tweets have the shortest lifespan of any social media post, about 18 minutes (Epipheo), and character limits that create copy editing restrictions other platforms don't impose. It's…