Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Legendary copywriter Joseph Sugarman said it best: "Every product has a unique personality and it is your job to find it.” When it comes to defining a product's unique personality and communicating it to the customer, many marketers go wrong by putting too much emphasis on a product's…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Media The key to reaching your entire audience of customers and prospects is a well-balanced and integrated marketing strategy. There is no one-stop solution and if you eliminate one medium, you're likely missing a big portion of your potential audience. The importance of mixing print and digital elements is…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If you’re looking to shake up your social media marketing you might consider hosting a social media takeover. As Hootsuite defines it, “A social media takeover is when you grant posting privileges to a person of interest, like an influencer, industry expert, or professional. While takeovers are most…

By Bree Greenawalt, breeg@lesspub.com Sr. Manager of Data & Events, Lessiter Media Here at Lessiter Media, we are no stranger to virtual events. We just wrapped up 2 virtual events that were originally planned as live events in Omaha, Neb. In just 60 days we were able to adjust from one format to another, so…