Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media As we approach another flip of the calendar, I find myself reflecting on the past year and what was all trending in my world here at work. One of the themes that stands out well above the rest is that of lead generation, a topic that is increasingly…

By Christopher Nielsen, cnielsen@lessitermedia.com Manager of Print and Magazine Production, Lessiter Media Whether it’s the shifting of job responsibilities or increasing workload, it’s important to keep up on the status of your projects. The need to add Project Management to your skillset is essential in today’s work environment. Utilizing a program made specifically for the…

By Dallas Ziebell, dziebell@lessitermedia.com Marketing Manager, Lessiter Media Without a hammer, the carpenter can’t build. Without an oven, the chef can’t cook. And without the proper tools, a digital marketer like yourself can’t fine tune your marketing efforts and leverage online platforms to the fullest of their capabilities. That's why today I bring you a quick…

By Jade Scaffidi, jscaffidi@lessitermedia.com Digital Media Intern, Lessiter Media The modern digital landscape is always evolving. Platforms come and go, others become ingrained in the social landscape. As such, these platforms become prime resources for marketers to reach their desired audiences. Whether you’re sharing demo videos on YouTube, posting images of your products on Instagram…