Category Archives: Marketing Minute

By Christopher Nielsen, cnielsen@lessitermedia.com Manager of Print and Magazine Production, Lessiter Media Whether it’s the shifting of job responsibilities or increasing workload, it’s important to keep up on the status of your projects. The need to add Project Management to your skillset is essential in today’s work environment. Utilizing a program made specifically for the…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media I never looked forward to writing thank you cards as a kid. After my birthday, Christmas or whatever the occasion may have been, my mom would always make sure I sat down and wrote out thank you cards to family or friends who gave or sent a gift.…

By Michelle Drewek, mdrewek@lessitermedia.com Digital Media Manager, Lessiter Media Privacy is becoming somewhat of a novelty as digital media and subsequent advertising becomes more entrenched in our culture. As Google’s Eric Schmidt predicted at the 2015 World Economic Forum in Davos, Switzerland, in the coming years: "There will be so many IP addresses … so many devices,…

By Jeremy McGovern, jmcgovern@lessitermedia.com Executive Editor/Publisher, Lessiter Media Copywriters obsess over the headline and body copy, making sure that the message stays on point. But how many of us have ever stopped and considered the departing salutation on promotional messaging, and how it might influence our audiences? If you haven’t, it may be time to start…