Category Archives: Marketing Minute

By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media If you're anything like me, or the average American consumer according to a study by the experiential commerce agency SMITH, when we're required to part with our money we can find a myriad of different emotions running through our brains. Is this the BEST choice out of all my options?…

By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Understanding the customer is at the core of your business. You need to know who they are and what they want and need. The problem is, there are often glaring holes in our customer databases that leave us wondering who our customers really are. One great way to fill in your…

By Lewis Horn, lhorn@lessitermedia.comGraphic Designer, Lessiter Media We're all marketers in some capacity, and generally we all have a pretty good eye for design. But when it comes to communicating changes to our design teams, there can be a disconnect that causes confusion and delay. Constructive feedback makes for better design. From print to web to UX (user experience),…

By Joanne Volkert, jvolkert@lessitermedia.com Marketing Manager, Lessiter Media If I were to guess, I’d say your email signature might look something like this: Your Name Your Job Title Your Company Name youremail@company.com  |  (555) 555-5555 Maybe you have your company name hyperlinked to your website and perhaps you’ve even gone as far as to add social…