Category Archives: Marketing Minute

Successful Personalized Marketing Campaigns

Successful Personalized Marketing Campaigns
By Jack SchubertMarketing Associate, Lessiter Mediajschubert@lessitermedia.com262-777-2448 Marketing is not a one-size-fits-all approach. By making your marketing feel personal and relevant to the consumer, you can create tailored experiences that cater to their specific needs, preferences, and behaviors. Personalized marketing leverages data analytics to tailor content and offers specifically to the preferences of individual consumers. This…
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Do Your Customers Trust You?

Do Your Customers Trust You?
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Brand authenticity refers to the genuine and transparent nature of a brand. An authentic brand is one that customers trust, believe in, and feel a genuine connection with. For us at Lessiter Media, it involves staying true to our core values, being honest in our communications, and consistently…
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The Power of “Link in Bio” for Social Media Marketing

The Power of “Link in Bio” for Social Media Marketing
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 In today's digital age, the competition for attention on social media is fierce. Brands and influencers are constantly seeking innovative ways to engage their audience and drive traffic to their content. One often overlooked yet highly effective strategy is optimizing the "link in bio." This small but powerful…
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4 Types of Customers & How To Handle Them

4 Types of Customers & How To Handle Them
By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 I have been working in customer service in one form or another for about ten years. From food service to dentistry, I have dealt with thousands of customers in seemingly infinite scenarios. The most important thing I have learned from all of these interactions is that my approach has…
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