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Workload Balance: 5 Ways to Do More with Less
7 Principles for Creating An Irresistible Lead Magnet
By Dallas Ziebell, dziebell@lessitermedia.comMarketing Manager, Lessiter Media A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. If you want to generate leads…
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40 Years Later and Still Relevant
By Jeremy McGovern, jmcgovern@lessitermedia.comExecutive Editor/Publisher, Lessiter Media In my opinion, Denny Hatch is the greatest direct mail curator the world has seen. From direct mail champions like The Wall Street Journal’s Tale of Two Young Men to obscure duds that serve as testaments on what not to do, Denny collected and catalogued direct mail pieces across…
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What Do Cows Have to do with Marketing?
By Luke Weigel, lweigel@lessitermedia.com Marketing Manager, Lessiter Medi Given that we largely work in the agriculture space, it wasn't a complete shock to recently have a colleague forward me an article about cows. It was the hugging aspect that had me scratching my head. Now, if you find yourself thinking, "Luke, what in the wild world…
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