Category Archives: Marketing Minute

7 Principles of Customer Service

By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 Most tasks in the workplace have a set of instructions to guide how they are completed — a playbook if you will. You likely follow this playbook to aid in the completion of compiling daily reports, following best practices when sending an email, planning an event, and much more.…

4 Ways to Utilize User-Generated Content

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Sometimes, the best marketing comes from your audience itself. We saw this in action with our very first "Farrier Dog of the Year" contest for our Equine publication American Farriers Journal. What started as a fun community event quickly turned into a wave of user-generated content (UGC), with…

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 Marketing doesn’t always have to be serious. In fact, injecting humor and fun into your campaigns can build stronger connections with your audience. Whether it’s through playful comics, interactive quizzes, or light-hearted contests, these tactics make your brand memorable and approachable. The lighter side of marketing taps into…

3 Reasons Why You Should Use Native Content

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Native content, branded content or sponsored content, has become increasingly popular by offering valuable information and leading to more business. One in three media planners report that using content to engage with their audiences is a top strategic goal, and 50% of marketers plan on increasing their investment…