Category Archives: Marketing Minute

Why You Need Professional Development

Why You Need Professional Development
By Kayla SchneiderMarketing Coordinator, Lessiter Mediakschneider@lessitermedia.com How long have you been in your current role? 5 years? 10? When was the last time you took the initiative to learn a new skill to boost your career? It's easy to get caught up in the daily grind and forget to prioritize your professional growth. However, investing…
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6 Tips for Planning a Successful Marketing Budget

6 Tips for Planning a Successful Marketing Budget
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 Have you started working on your 2025 marketing budget yet? Most people start creating their budgets in the fall. This allows for enough time to review past data, identify trends, incorporate them into the new budget and get approval from leadership before the new year starts. Our team is already analyzing…
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Make Your Company Break the Mold

Make Your Company Break the Mold
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 We all want people to love our company, brand, and mission—and to join our team. As the saying goes, “you get what you give.” If you want people to care about your company, give them a reason to. Job searching today can feel like a nightmare. From vague…
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The Dark Side of AI in Marketing

The Dark Side of AI in Marketing
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 As marketing technology grows, so do artificial intelligence (AI) opportunities like ChatGPT. I'm sure you've heard of ChatGPT in some capacity — it's a platform that responds to questions to compose written content, images or videos. A next-gen tool that can create efficiencies across the board. In fact, I…
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