Category Archives: Marketing Minute

5 Reasons to Add a Podcast to Your Marketing Plans

By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 When companies think of digital media, they oftentimes default to things like web ads, social media, pop-ups, videos, etc. All are great channels to promote your brand and should be considered as part of a larger marketing program, but one fast-growing opportunity that doesn't get the same immediate attention…

Make It Easy for Customers to Do Business With You

By Ashley MillerDigital Marketing Coordinator, Lessiter Mediaamiller@lessitermedia.com262-777-2422 In PWC's Customer Experience is Everything Study they found that for 73% of consumers, convenience is the top priority when evaluating a great customer experience. It's not a surprise that customers want convenience, and if you're not providing a quick and easy experience, they won't hesitate to take their business elsewhere. By…

30 Years Later: QR Codes Are Still Powerful

By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 When QR codes were invented in 1994, the adoption was gradual as people tried to understand the practicality of use outside of parts & inventory tracking. 30 years later, it's safe to say that not only have they proven to be widely adaptable, but also highly effective in…

Stay Competitive in 2025 with These 7 Predicted Marketing Trends

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 As we move closer to 2025, the marketing landscape is quickly evolving, driven by technological innovations and shifting consumer preferences. Brands must stay ahead of the curve to remain competitive, making it essential to understand the emerging trends that will shape marketing strategies in the coming year. From…