Category Archives: Marketing Minute

Onboarding New Customers

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 'Tis the season for insurance open enrollment! If there's one thing I don't look forward to, it is getting through the weeds of insurance sales rep pitches and navigating plan details. However, even the most daunting of tasks can be vastly improved with a proper onboarding process for…
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5 Stages of Black Friday Campaigns

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Today just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though…
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