Category Archives: Marketing Minute

5 Ways to Use Instagram Stories for Your Next Campaign

5 Ways to Use Instagram Stories for Your Next Campaign
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 Instagram Stories are a great marketing tool not just in their ability to reach a massive audience (the platform has 2 billion monthly active users!) They allow us to engage with our audience instantly through visually dynamic content and incorporate interactivity features like swipe-up links and polls. Additionally, Instagram Stories have the…
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Why Market in a Crisis?

Why Market in a Crisis?
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 Crisis happens often; more often than we’d like to admit. Cars can break down, pipes can burst, basements can flood, the economy can tank, and the list goes on. Something a sailor once told me is the phrase “Hold fast." He explained it as such: "Get ready for…
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How Often Should I Post on Social Media?

How Often Should I Post on Social Media?
By Olivia CoxMarketing Associate, Lessiter Mediaocox@lessitermedia.com262-782-2443 Deciding when to post on social media across multiple channels can be a difficult task. You want to keep your viewers' attention, but at the same time, you don't want to overwhelm or bombard them with too many posts. The best posting frequency varies by platform, as each has…
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How to Use the Golden Ratio

How to Use the Golden Ratio
By Owen LessiterMarketing Associate, Lessiter Mediaolessiter@lessitermedia.com262-777-2445 There are two things a web designer fears the most: A.I. stealing their job, and the uncertainty of not knowing how to format their content. When confronted by the beast of indecision, a simple yet universal hero swoops in to save the day – the golden ratio. With the…
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