Building a referral program for your business can be effective way to attract new customers, increase ROI and award your most loyal customers!
4 Strategies for Referral Marketing
What Marketers Need to Know About Cash Flow vs. Profit
By Michael StortsV.P. of Finance & Administration, Lessiter Mediamstorts@lessitermedia.com262-777-2433 In the realm of business, understanding the distinction between cash flow and profit is crucial for the sustainability and growth of a company. While both are vital, they represent different aspects of a company's financial health. This week's Marketing Minute delves into the definitions, differences, and…
Read More
Choosing Wisely: TikTok vs. Reels Comparison
TikTok or Instagram Reels? We tested both — here’s what we learned, and why we’re betting on one over the other.
Pricing Psychology 101
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com While checking out at Goodwill last week, the cashier kindly asked if I would like to round up my $5.28 purchase to support their mission. Thinking it would be convenient to pay with cash and avoid dealing with loose change, I agreed to round up my total to $6.00.…
Read More