Category Archives: Marketing Minute

Print – The Standard for Building B2B Environments

By Mike LessiterPresident, Lessiter Mediamlessiter@lessitermedia.com262-777-2403 Last week I shared some insights from a recent conversation I had with a colleague of mine, Tim Fixmer, who runs a successful B2B group business in Cedar Rapids, Iowa, named CCI Media LLC. As we discussed the many changes in marketing over the last 3 decades, Tim reminded me…

7 Defining Characteristics of a ‘Considered Purchase’

By Mike Lessiter President, Lessiter Media mlessiter@lessitermedia.com 262-777-2403 I recently ran into a friend at a funeral who was a colleague on the Media Growth Executive Peer Group with me for many years. Several years my senior, Tim Fixmer is among the leaders I most admire in the business-to-business (B2B) marketing world. He runs a…

5 Marketing Podcasts You Don’t Want to Miss

By Dallas ZiebellMarketing Manager, Lessiter Mediadziebell@lessitermedia.com262-782-2412 Podcasts have undoubtedly become an integral part of today's media landscape, offering endless entertainment, valuable insights and diverse perspectives. And there are many podcasts today that marketers can tune into to find marketing tactics and inspiration. 'Tis the season of holiday travels. As you embark on your cross-country road…

Upgrade Your SEO Strategy with Long-Tail Keywords

By Ashley Miller Digital Media Intern, Lessiter Media amiller@lessitermedia.com 262-777-2422 Keywords are the building blocks of any SEO strategy. However, not all keywords are equal when it comes to increasing your search engine ranking. While generic, high-traffic keywords may seem like the best approach, they often are more competitive and challenging to break through to…