Category Archives: Marketing Minute

Unlocking Insights: A Guide to Social Listening

By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 To succeed in marketing, it is important to stay informed about discussions concerning your company and industry. One of the best ways to do this is through the practice of social listening. Social listening, as defined by HubSpot is “the monitoring of your brand’s social media channels for…

By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 When creating your content, no matter the type of content, the ultimate goal is to have it reach everyone possible. Your content deserves to be seen by everyone. So then why hasn’t it taken off yet? Maybe it lacks color, graphics, or relatability. But, if none of these…

5 Psychological Marketing Tips You Need to Know

By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 We've all been reminded time and time again: knowing your audience is a critical component to executing a successful marketing strategy. Understanding how consumers make decisions, what motivates them, and what grabs their attention is all important information to know as a marketer. This understanding…

8 Ways to Improve Your Virtual Booth Engagement as a Sponsor

By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Events are becoming evermore digitized with quickly improving platforms and increased virtual engagement tools and opportunities. Whether it's an in-person, hybrid or completely virtual event, we know from experience that sponsors are looking to gain as much engagement as possible from the attendees at the event. With a…

Category Archives: Marketing Minute

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