Category Archives: Marketing Minute

Unlock the Power of Easter Eggs

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 I don't know about you, but even as an adult, I love a good Easter egg hunt. My inner Monica Geller unleashes, and I will not rest until every single egg is found. Consumers in the digital age have become masters of the hunt, whether it's to find…
Read More

The Reduction Mindset

See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.

Read More