Category Archives: Marketing Minute

Make It Easy for Customers to Do Business With You

Make It Easy for Customers to Do Business With You
By Ashley MillerDigital Marketing Coordinator, Lessiter Mediaamiller@lessitermedia.com262-777-2422 In PWC's Customer Experience is Everything Study they found that for 73% of consumers, convenience is the top priority when evaluating a great customer experience. It's not a surprise that customers want convenience, and if you're not providing a quick and easy experience, they won't hesitate to take their business elsewhere. By…
Read More

30 Years Later: QR Codes Are Still Powerful

30 Years Later: QR Codes Are Still Powerful
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 When QR codes were invented in 1994, the adoption was gradual as people tried to understand the practicality of use outside of parts & inventory tracking. 30 years later, it's safe to say that not only have they proven to be widely adaptable, but also highly effective in…
Read More

Stay Competitive in 2025 with These 7 Predicted Marketing Trends

Stay Competitive in 2025 with These 7 Predicted Marketing Trends
By Olivia CoxContent Marketing Specialist, Lessiter Mediaocox@lessitermedia.com262-782-2443 As we move closer to 2025, the marketing landscape is quickly evolving, driven by technological innovations and shifting consumer preferences. Brands must stay ahead of the curve to remain competitive, making it essential to understand the emerging trends that will shape marketing strategies in the coming year. From…
Read More

Why You Need Professional Development

Why You Need Professional Development
By Kayla SchneiderMarketing Coordinator, Lessiter Mediakschneider@lessitermedia.com How long have you been in your current role? 5 years? 10? When was the last time you took the initiative to learn a new skill to boost your career? It's easy to get caught up in the daily grind and forget to prioritize your professional growth. However, investing…
Read More