Category Archives: Marketing Minute

6 Tips for Planning a Successful Marketing Budget

6 Tips for Planning a Successful Marketing Budget
By Joanne VolkertBrand Manager, Lessiter MediaJvolkert@lessitermedia.com262-777-2442 Have you started working on your 2025 marketing budget yet? Most people start creating their budgets in the fall. This allows for enough time to review past data, identify trends, incorporate them into the new budget and get approval from leadership before the new year starts. Our team is already analyzing…
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Make Your Company Break the Mold

Make Your Company Break the Mold
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 We all want people to love our company, brand, and mission—and to join our team. As the saying goes, “you get what you give.” If you want people to care about your company, give them a reason to. Job searching today can feel like a nightmare. From vague…
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The Dark Side of AI in Marketing

The Dark Side of AI in Marketing
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 As marketing technology grows, so do artificial intelligence (AI) opportunities like ChatGPT. I'm sure you've heard of ChatGPT in some capacity — it's a platform that responds to questions to compose written content, images or videos. A next-gen tool that can create efficiencies across the board. In fact, I…
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7 Principles of Customer Service

7 Principles of Customer Service
By Audrey WoodsAdministrative Assistant, Lessiter Mediaawoods@lessitermedia.com262-782-4480 Most tasks in the workplace have a set of instructions to guide how they are completed — a playbook if you will. You likely follow this playbook to aid in the completion of compiling daily reports, following best practices when sending an email, planning an event, and much more.…
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