Category Archives: Marketing Minute

What Buddy the Elf has to Say About Culture-Revealing Work Environments

What Buddy the Elf has to Say About Culture-Revealing Work Environments
By Mike Lessiter, PresidentLessiter Media | mlessiter@lessitermedia.com | 262-777-2403 Recent travels to see Lessiter Media customers have opened my eyes to the workplace accoutrements companies are investing in. I saw a replacement parts warehouse whose front lobby spaces rivaled that of some advertising agencies ... A feed company’s offices and conference room that oozed a…
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4 Ways to Build a Sense of Urgency in Your Sales

4 Ways to Build a Sense of Urgency in Your Sales
By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Now that the dust has settled after the Black Friday and Cyber Monday sales, its very fresh in your mind how customers or even you respond when there is a deadline or sense of urgency placed on a good deal you can’t pass up. When done thoughtfully, urgency encourages…
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Onboarding New Customers

Onboarding New Customers
By Connor CampbellDigital Content Editor, Lessiter Mediaccampbell@lessitermedia.com262-777-2404 'Tis the season for insurance open enrollment! If there's one thing I don't look forward to, it is getting through the weeds of insurance sales rep pitches and navigating plan details. However, even the most daunting of tasks can be vastly improved with a proper onboarding process for…
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5 Stages of Black Friday Campaigns

5 Stages of Black Friday Campaigns
By Téalin RobinsonClient Services Coordinator, Lessiter Mediatrobinson@lessitermedia.com262-777-2430 Today just happens to be the biggest sale day of the year, Black Friday. According to Statista, 131.7 million consumers plan to shop this Black Friday alone in the United States, and 174.3 million people plan to shop Saturday through Cyber Monday. The question on many marketers' minds though…
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