By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 The 80/20 Content Rule — often tied to the Pareto Principle — suggests that 80% of your results come from 20% of your efforts. For marketers, this becomes a practical framework for deciding what content to create, where to distribute it, and how to allocate time and budget.…
Read More
How to Repurpose Campaigns & Creatives Using the 80/20 Principle


