See how Netflix uses personalized visuals and data to create tailored viewer experiences — and how you can apply the same strategy to your content.
Short-Form Content Tips
How to Create an AI Policy … and Why
By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 There's plenty of information out there about the dangers of AI, but there is also plenty of good to be had as well. I've walked you through the good case uses and the risks to be aware of in past Marketing Minutes, but today I'm here to help…
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Have You Been to Marketing Land?
Discover how intentional errors in advertising—known as typo marketing—can grab attention and boost brand engagement.
SEO Isn’t Dead – It’s Evolving
By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 There’s a growing myth that AI is “killing SEO.” The reality? AI is reshaping search — and creating powerful new opportunities for brands that adapt. For marketers today, that means rethinking how we approach content and campaigns. Traditional SEO fundamentals still matter, but they now work alongside a…
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