Category Archives: Marketing Minute

How to Create an AI Policy … and Why

By Michelle DrewekDigital Media Manager, Lessiter Mediamdrewek@lessitermedia.com262-777-2435 There's plenty of information out there about the dangers of AI, but there is also plenty of good to be had as well. I've walked you through the good case uses and the risks to be aware of in past Marketing Minutes, but today I'm here to help…

Discover how intentional errors in advertising—known as typo marketing—can grab attention and boost brand engagement.

By Monica BrusnahanDigital Media Intern, Lessiter Mediambrusnahan@lessitermedia.com262-777-2410 There’s a growing myth that AI is “killing SEO.” The reality? AI is reshaping search — and creating powerful new opportunities for brands that adapt. For marketers today, that means rethinking how we approach content and campaigns. Traditional SEO fundamentals still matter, but they now work alongside a…

Learn how to identify goal-driven social media metrics that align with your business objectives and avoid getting misled by vanity metrics.

Category Archives: Marketing Minute

How to Create an AI Policy … and Why

Have You Been to Marketing Land?

SEO Isn’t Dead – It’s Evolving

Marketing Isn’t About One Promotion

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