Category Archives: Marketing Minute

The Power of Press Releases

By Joanne VolkertBrand Manager, Lessiter Mediajvolkert@lessitermedia.com262-777-2442 Press releases might seem old-school, but they remain a powerful marketing tool when used strategically. Here's seven reasons why they matter and how they can amplify your brand’s reach.  Instant Credibility & Authority: Press releases provide a sense of legitimacy because they are published on news sites and often picked…
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Facelift Your Website

Spring-clean your corporate website with five key tips to declutter, update content, boost security, and improve user experience.

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