Category Archives: Marketing Minute

Building a Successful Multi-Channel Marketing Strategy

Building a Successful Multi-Channel Marketing Strategy
By Luke WeigelMarketing Manager, Lessiter Medialweigel@lessitermedia.com414-326-0437 The smoke has barely cleared from 4th of July fireworks, but before we know it, Christmas decorations will be going up. If there was magic button to press to get time to slow down, I'd gladly slam it on behalf of all of us. But since we're officially in…
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Using AI to Build Your Team

Using AI to Build Your Team
By Alex AngelovMarketing Intern, Lessiter Mediaaangelov@lessitermedia.com262-777-2424 AI is moving faster than any technology shift marketing has lived through.  Artificial Intelligence in 2026 isn’t about chasing every tool, but rather using it to meet new buyer expectations. The brands that succeed will use AI to make marketing faster, clearer and more useful, while allowing humans more capacity to focus on…
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AI as a Creative Partner, Not a Replacement

AI as a Creative Partner, Not a Replacement
By Marisela BarrutiaDigital Media Intern, Lessiter Mediambarrutia@lessitermedia.com262-777-2441 In today’s digital world, artificial intelligence is rapidly changing the way marketers create content and graphics. Various graphic design platforms such as Adobe Express, Figma and Canva are increasingly incorporating AI-powered tools to assist in idea generation, the creation of visuals and the ability to streamline creative workflows.…
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5 Takeaways for Marketing That Actually Reaches Your Audience

5 Takeaways for Marketing That Actually Reaches Your Audience
By Patrick SharpeChief Operating Officer, Lessiter Mediapsharpe@lessitermedia.com262-492-9006 Modern marketing has become remarkably efficient at sending messages. Unfortunately, it has become much less effective at making sure those messages are actually received. Most marketing teams today launch an email campaign to thousands of prospects in minutes. CRM systems automate follow-ups. AI generates content. Marketing automation platforms schedule touch points around the clock. Yet…
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