Category Archives: Lessiter Link

Pam Lessiter Legacy Scholarship — Spring 2019 Recipients

Pam Lessiter Legacy Scholarship — Spring 2019 Recipients
From the July 2019 Lessiter Link newsletter On December 17, 2016, Mike Lessiter announced the Pam Lessiter Legacy Scholarship before employees, guests and spouses at the firm’s annual Christmas party. Pam Lessiter co-founded Lessiter Media in 1981 with husband, Frank. While she has often been “behind the scenes” in her administrative role, she has been…
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‘Getting Started’ Success … From Listening & Spinning

‘Getting Started’ Success … From Listening & Spinning
By Jeremy McGovern, Executive Editor/Publish of American Farriers Journal By attending media conferences and workshops, we undoubtedly benefit through networking — introductions to new processes and sessions that can validate (or refute) what we've been doing. However, it is also essential that we learn success stories from our media peers to apply to our audiences…
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Staffing Updates

Staffing Updates
From the February 2019 Lessiter Link newsletter Kim Schmidt Kim has been promoted to Executive Editor of Farm Equipment and Rural Lifestyle Dealer. Kim joined FE in June 2012 as Managing Editor and has played an integral part in the magazines' growth and influence. In her expanded role, Kim will be responsible for all of FE's print and digital content, as…
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Stop The Over-Thinking — Just Do It!

Stop The Over-Thinking — Just Do It!
By Frank Lessiter, Chairman From the February 2019 Lessiter Link newsletter How Urgency & Learning on the Fly Get the Job Done There's often an urge to over-think a new project, especially when it's a new endeavor. A lack of urgency can doom us, especially in today’s fast-changing markets. With the best new projects, our staff…
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