By Jeremy McGovern, Executive Editor/Publisher From the April 2019 Lessiter Link newsletter A problem many businesses face today is the view employees have that customer service exists as a separate department, failing to see their own vital roles in providing service. Sometimes those issues don't reside with the employee, but with the culture that the…
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Wash Your Face & Embrace the Chaos
By Rachel Hanrahan, Digital Content Specialist From the April 2019 Lessiter Link newsletter Rachel Hollis' Girl, Wash Your Face details the truths of what it takes to be real with yourself. Hollis motivates us to do what we can every day to get one step closer to our dreams. If the only thing getting you…
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Lessiter ‘Professors’ Go Back to School
By Luke Weigel, Marketing Manager From the April 2019 Lessiter Link newsletter On April 2, Dallas, Joanne, Luke and Kim spoke with Janice Blankenburg's Management of Promotion classes within the UW-Milwaukee Lubar School of Business. Their purpose: to inform marketing students about career opportunities niche trade media has to offer. The session began with introductions…
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Hit the Phones When Registrations Aren’t Going Well
By Frank Lessiter, Chairman From the Lessiter Lore column of the September 2019 Lessiter Link newsletter An 'all hands on deck' phone call campaign brought hundreds of farriers through the doors for the first International Hoof-Care Summit in 2004. In June 2003, the decision was made to launch the International Hoof-Care Summit (IHCS) in Cincinnati…
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