Category Archives: Lessiter Link

Directory Project Tests Early Staff’s Mettle

From the Lessiter Lore column of the May 2018 Lessiter Link newsletter Frank and Pam purchased American Farriers Journal in January 1992. (In fact, Mike and Frank had a memorable trip driving to Massachusetts for the closing and to bring home issues and film. On the drive back, Mike stopped at a pay phone to…
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Getting Students Behind The Lens

From the May 2018 Lessiter Link newsletter Members of our staff had the opportunity to present at not just one, but three schools this year during their High Interest Day/Kids’ Choice Day programs. Hoover Elementary (New Berlin) reached out to Lessiter Media after they were shown the video produced by our staff during last year’s…
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Liz Grady Receives 2018 Frank Lessiter Ag Media Scholarship

From the May 2018 Lessiter Link newsletter On April 26, Frank, Pam and Mike Lessiter attended the University of Wisconsin-Madison’s Life Sciences Communication (LSC) Student & Donor Reception for the presentation of the annual Frank Lessiter Ag Media Scholarship. Mike established the scholarship in 2013 to recognize company founder and chairman Frank Lessiter while also…
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A Teachable Moment

From the Lessiter Lore column of the April 2018 Lessiter Link newsletter Frank and Pam operated Rural Builder and National Rural Builder from 1981-1989. It was during those early years that a young and able-bodied editor said the wrong thing to Frank on the Monday morning following trade show week. A statement that to our knowledge, has…
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