From the July 2018 Lessiter Link newsletter The Lessiter Media Marketing Minute is a joint effort among the Marketing/Audience Development and Digital Media teams to bring a once-per-week email newsletter mailing to our Magazine Manager list of advertisers and marketers. It provides actionable ideas from our own campaigns, industry best practices and lessons learned from…
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Gritty-Up Everybody!
By Mike Lessiter, President, Lessiter Media From the Mike Drop column of the July 2018 Lessiter Link newsletter I’m going to say it. I grew up with generic snacks, just 2 warm-weather vacations and sports without playing-time rules. Without the constant eyes of authority, trouble was found as often as fun, but you owned both.…
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June Community Outreach Smashes Attendance Record
From the July 2018 Lessiter Link newsletter A group of 19 intrepid nature-lovers tackled invasive plant species and spread trail mulch at the Wehr Nature Center last month. It was 12 months to the day that we were there last, and record attendance allowed far more work to get done this year than last. Special thank yous…
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Getting To Know: John Dobberstein
By Mike Lessiter, President, Lessiter Media From the Getting To Know column of the May 2018 Lessiter Link newsletter Editor’s Note: A career newspaperman, John joined as associate editor of Farm Equipment in February 2009. In a quick indoctrination, he flew to California on a cover-story assignment just 72 hours after starting the job. By…
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