Category Archives: Blogs

How We Did It

Farm Equipment recently concluded its podcast series "How We Did It," conversations with Ag Equipment's Entrepreneurs, which took a look at how family-run farm equipment manufacturers overcame often insurmountable odds to find success. For its final "bonus" episode of the series, longtime editor Dave Kanicki reacted to several listener requests to include Lessiter Media's own story. Dave sat down…

The 80/20 Rule Explained

The 80/20 rule is one of the most helpful concepts for life and time management. This rule suggests that 20% of your activities will account for 80% of your results. The 80/20 rule is also called the “Pareto Principle.” It was named after its founder, the Italian economist Vilfredo Pareto, back in 1895. He noticed…

What the Heck is EOS?

By Laura Vietmeyer, Digital Content Specialist, Lessiter Media Since distributing copies of What the Heck is EOS? back in June, I’ve heard various reactions from coworkers: “Oh, things make so much more sense now!”, “Hey! We’re not doing [insert book’s suggestion here].” and “So that’s what L10 means!” Hopefully, after reading What the Heck is EOS?,…

Getting to Know Bree

By Mike Lessiter, President, Lessiter Media From the Getting To Know column of the July 2018 Lessiter Link newsletter Editor’s Note: Bree is the 5th most-tenured staffer at LM. I remember my “last look” interview with her in the fall of 2004 before she accepted the marketing assistant position and became the 12th full-timer on…