Category Archives: Blogs

‘Getting Started’ Success … From Listening & Spinning

‘Getting Started’ Success … From Listening & Spinning
By Jeremy McGovern, Executive Editor/Publish of American Farriers Journal By attending media conferences and workshops, we undoubtedly benefit through networking — introductions to new processes and sessions that can validate (or refute) what we've been doing. However, it is also essential that we learn success stories from our media peers to apply to our audiences…
Read More

Mike Drop: Takin’ Care of Business

Mike Drop: Takin’ Care of Business
By Mike Lessiter, President From the Mike Drop column of the February 2019 Lessiter Link newsletter In each of the last 3 months, I’ve represented LM at 3 media executive events — the Niche Media CEO Summit, the Media Growth Council and, last week, the Specialized Industry Publishers Assn. (SIPA) Owner’s Retreat. I’ve found each to…
Read More

The ‘Rest of the Story’

The ‘Rest of the Story’
By Dave Kanicki, Publisher From the February 2019 Lessiter Link newsletter Back in December, listeners of the Farm Equipment podcast series, “Conversations with Ag Equipment’s Entrepreneurs,” asked about LM’s story. Frank, Pam and Mike Lessiter were subsequently interviewed, and the resulting Jan. 10 podcast ran a little over 30 min. long. The actual interview/conversation, however, lasted well over an…
Read More

Why We Need More Company Failures (Small Ones Preferred)

Why We Need More Company Failures (Small Ones Preferred)
By Frank Lessiter, Chairman From the Frankly Speaking column of the December 2018 Lessiter Link newsletter Measuring a company's success often boils down to its staff having a "can do" or a "can't do" attitude. When there's a lack of enthusiasm for new ideas, a company simply can't grow. In fact, it may not survive.…
Read More