About: Olivia Cox

Recent Posts by Olivia Cox

Pricing Psychology

Pricing Psychology
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com If you're anything like me, you're always on the lookout for a good deal. But with the rising costs of seemingly everything these days, it's hard to tell what's actually a good bargain. It's just another battle we as marketers face in trying to connect with our customers. In…
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Avoid These 5 Copywriting Mistakes

Avoid These 5 Copywriting Mistakes
By Ashley Miller Digital Marketing Coordinator, Lessiter Media amiller@lessitermedia.com 262-777-2422 Copy is more than proper grammar and correct spelling. As Shirley Polykoff, copywriting pioneer and advertising executive put it, "Copy is a direct conversation with the consumer." Every piece of written content, whether it's a print advertisement, website copy or a social media post, is…
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9 Video Marketing Trends for 2024

9 Video Marketing Trends for 2024
By Michelle DrewekDigital Media Manager, Lessiter MediaMdrewek@lessitermedia.com262-777-2435 We're already a month into 2024, a stark reminder that time moves fast. In marketing, time seems to move even faster as we try to keep up with trends and emerging technologies. Video marketing continues to be an important part of any business's strategy. It's become more than…
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A Deep Dive into A/B Testing

A Deep Dive into A/B Testing
By Kayla WaukauMarketing Coordinator, Lessiter Mediakwaukau@lessitermedia.com A/B Testing is a critical aspect of marketing, yet it often gets overlooked in the midst of our daily tasks and responsibilities. But fear not, because for the next three weeks, I will be delving into the world of A/B testing in our weekly Marketing Minute. Each week, I…
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